Accomplished Senior Executive with more than 19 years of experience serving a variety of industries. An integrated marketing communications expert and valuable asset for B2B or B2C companies seeking guidance on creating a clear message, building brand loyalty, and igniting customer growth.
Executive Director // True Blue Media // 2005-Present
Develop and implement integrated marketing, brand, and creative strategies with over 200 companies of various sizes, ensuring they effectively use interactive technologies to engage and grow their customer base. Work directly with B2B and B2C customers to ensure that the highest quality creative and cutting edge marketing strategies are implemented. Provide services to large organizations such as Assurant, Hilton, Rodale, Ricoh, TV Guide, Lehigh University, Emory University, Hearst, LexisNexis, Reed Elsevier, MTMP, MyWIT.com, Magazines.com, IKONsupplies.com, OfficeChairs.com, Softball.com, and many others. Manage internal and outsourced marketing and creative teams, while building a positive environment for the development of the highest quality creative output. Provide sales support for clients' sales associates.
UX/UI Consultant // IKON Office Solutions // 2004-2005
Directed a project to streamline customer sales support and save more that 11 million dollars in the customer service budget. Created wireframes, site layout, navigation, and process flow diagrams based upon business requirements and the best user experience. Developed parameters for usability testing and conducted usability studies with small focus groups. Designed and built multiple user interfaces. Wrote business and technical requirements for multiple online projects. Developed plan for natural search engine optimization, implemented and tracked progress. Wrote a plan for web analytics and implemented traffic reporting for multiple online properties.
Senior Online Producer // Rodale // 2003-2004
Managed projects that earned over four million dollars in revenue and worked with such advertisers as Honda®, Snickers®, Ford®, Nature Valley®, Sony®, Best Buy®, and others. Directed designers and programmers, and worked closely with the marketing and editorial staff. Developed and implemented search engine optimization strategies. Provided sales support for a large team of print and digital sales associates. Identified similar content and marketing needs and revised our company’s relational database to create efficiencies across all magazine titles. Tracked revenue and traffic progressions across multiple brands. Wrote a plan for web analytics and implemented traffic reporting for multiple online properties. Conducted an online situation analysis, evaluated strengths and weaknesses, and revised business plans to match the constantly changing online environment.
Online Designer/Producer // Rodale // 1999-2003
Managed the entire lifecycle of many online projects. Determined the needs of our clients, established deliverables and timelines, coordinated meetings, wrote technical specifications, and oversaw the design and development. Redesigned several web sites to increase usability and visual appeal. Migrated sites into content management systems that utilized relational databases. Created 12 special advertising sections, and integrated four new commerce partners. Created online sales training materials and instructed sales teams concerning web site capabilities.
Integrated marketing strategy, creative direction, website strategies, mobile strategies,
UX/UI, market analysis, sales support, SEM, social media marketing, content marketing,